Did you know that YouTube is the second largest search engine in the world, right after Google? And did you know that YouTube videos are 50 times more likely to appear on the first page of a Google search than a traditional text-based blog post? If you want your business to be visible online, then you need to start optimizing your YouTube videos for SEO.
But what are the best YouTube SEO tools out there?
Keep reading to find out.
TubeBuddy is a Chrome extension that lets you do your keyword research right from YouTube. It also provides you with in-depth analytics about your competitors, so you can see what’s working for them and try to replicate their success. Perhaps best of all, it’s free to use (though there is a paid pro version with even more features).
Yoast Video SEO for WordPress
If you’re using WordPress to host your videos, then Yoast Video SEO is a must-have tool. It helps you optimize your video titles and descriptions for both people and search engines, and also gives you the ability to add subtitles and transcripts to your videos (which are great for accessibility and also help with your SEO). Yoast Video SEO is a paid plugin, costing $69 per year.
VidIQ is another Chrome extension that provides valuable insights about both your own videos and those of your competitors. It can help you come up with better video ideas, optimize your existing videos for greater visibility, and track your progress over time. VidIQ has both free and paid plans; the free plan includes some basic features while the Pro plan costs $10 per month.
YouTube is a powerful tool that can help increase your visibility online—but only if you’re using the right tools to optimize your videos for SEO. Fortunately, there are plenty of great options out there, including TubeBuddy, Yoast Video SEO for WordPress, and VidIQ. So what are you waiting for? Start using one of these tools today and take your YouTube presence to the next level.