The Process of optimizing your website to help search engines find understand and index your pages. This module will be focused on the basics so you can perform regular maintenance on our site and ensure that your pages can be discovered and indexed by search engines.
Why is technical SEO important?
If crawlers can’t properly access, read, understand, or index your pages, then you won’t rank or even be found for that matter on their Search Engines.
You should avoid mistakes likes:
- Removing yourself form Google’s index
- Diluting a page’s backlinks.
We are discussing 4 things that should help to avoid that.
1.) No index meta tag
<meta name=”robots” content=”no index”>
by adding these pieces of code to your page it’s telling search engines not to add it to their index and We probably don’t want to do that.
This actually happens more often you might think.
Robots.txt is a file that usually lives on your root domain and you should be able to access it at yourdomian.com/robots.txt.
Where they can and can not go on your site and It’s important to note that a website can have multiple robot files if you’re using subdomains
Sitemaps are generally XML files and they list the important URLs on your website. So these can be pages, images, videos, audio, and other files. Sitemaps help search engines like google to more intelligently crawl your site. Now, Creating an XML file can be complicated if you don’t know how to code!
It’s almost impossible to maintain manually but if you’re using a CMS like WordPress, there are plugins like toast and rank math that will automatically generate sitemaps for you to help search engines find your sitemaps, you can use the sitemap directive in your robots file and submit it google search console.
A redirect takes visitors and bots from one URL to another URL and their purpose is to consolidate signals.
Canonical Tag :
The canonical tag is a snippet of HTML code that looks like this its purpose is to tell search engines what the preferred URL is for a page and this helps to solve duplicate content issues.
If you’re running a simple WordPress site, it will handle a lot of these basic technical issues for you. so these are some of the foundational things that are good to know when it comes to indexing, Which is arguably the most important part of search engine optimization because again,
If your pages aren’t, getting indexed, nothing else really matters, Now, We would not really dig deeper into this because you will probably only have to worry.
You will probably only have to worry about indexing issues if and when you run into a problem.
Make sure that your blog/website structure follows a logical hierarchy:
Site structure is the way you organize content on your website. Site structure helps search engines to crawl your pages more efficiently. Site structure can get more complex as you add more pages to your site like blog posts, category pages, product pages.
Ensure your pages don’t load slow:
Ensure your pages don’t load slow cache your website’s content, caching is a way to temporarily store copies of files, so They can be delivered to visitors in a more efficient way.
If you want to know what is the SEO anatomy of your site or if you want to build a correct site from an SEO point of view, contact us now!