If you’re a medical or healthcare professional, chances are you’ve heard of SEO but may not be entirely sure what it is or how it can benefit you and your practice. SEO, which stands for search engine optimization, is the process of improving the visibility and ranking of your websites on search engines like Google and Bing. In other words, good SEO helps potential patients find your website more easily when they search for keywords related to your medical or healthcare services.
So why does that matter? Well, according to a study conducted by Microsoft, 77% of people research a product or service online before making a purchasing decision. That means that if your website isn’t optimized for search engines, you could be missing out on a lot of potential patients!
Here are just a few of the benefits of good SEO for medical and healthcare professionals:
Increased Visibility = Increased Patient Inquiries
If your website is ranking higher on search engine results pages (SERPs), that means more people will see it when they search for keywords related to your services. And the more people who see your website, the more patient inquiries you’re likely to receive.
Better ROI Than Paid Advertising Methods
While paid advertising methods like Google AdWords can also help increase your visibility on SERPs, they generally have a lower ROI than organic SEO methods. That’s because people are more likely to click on organic results (i.e., results that appear naturally without having been paid for) than they are to click on paid advertisements. So if you’re looking to get the most bang for your buck, investing in good SEO is the way to go.
Improved Patient loyalty/Retention Rates
Another great benefit of increased visibility is improved patient loyalty and retention rates. When patients are able to easily find and contact you when they need to, they’re much less likely to go elsewhere for their healthcare needs. Good SEO can help make that happen.
As you can see, there are many benefits to investing in good SEO if you’re a medical or healthcare professional. If you’re looking to increase your visibility online and attract more patients, SEO is a great place to start!
By reading the above, you now have a video of why your website needs to be ranked on Local searches as well as at a national and International level. If you are looking for a Medical SEO firm then you should consider Apptians once. We have gained years of experience with Medical and Healthcare Professional SEO.