Should You Buy Backlinks in 2023? Here’s What You Need to Know

You may have heard that backlinks are no longer effective or that buying backlinks is a waste of money. However, the truth is that backlinks are still an important ranking factor for search engines—but whether or not you should buy them depends on a number of factors. In this blog post, we’ll explore the pros and cons of buying backlinks so that you can make an informed decision for your business.

The Pros of Buying Backlinks

There are a few advantages to buying backlinks: 

  • 1. Quick results: If you need to see results quickly, buying backlinks can be an effective way to do it. Although building backlinks organically can also be fast, it generally takes longer than buying backlinks. 
  • 2. Diversify your link profile: Buying backlinks can help you diversify your link profile, which is the collection of all the links pointing to your website. A strong and diverse link profile is important because it shows search engines that your site is popular and trustworthy. 
  • 3. Save time: Building backlinks organically can be time-consuming. If you don’t have the time or resources to do it yourself, buying backlinks is a good way to outsource the task. 

The Cons of Buying Backlinks

Of course, there are also some drawbacks to consider before you buy backlinks: 

  • 1. Quality over quantity: When it comes to backlinks, quality is more important than quantity. A small number of high-quality backlinks will do more for your SEO than a large number of low-quality ones. When you buy backlinks, there’s no guarantee that they’ll be high quality—and if they’re not, they could actually hurt your SEO. 
  • 2. Link farms: When you buy backlinks, there’s always the risk that you’ll end up with links from link farms—websites created solely for the purpose of selling links. These links will do nothing for your SEO and could even get you penalized by Google
  • 3. Risk of being penalized by Google: One of Google’s guidelines for webmasters is that they “don’t participate in link schemes designed to increase [their] site’s ranking.” Buying links goes against this guideline—so if Google finds out that you’re doing it, they could penalize your site by demoting it in the search results or even removing it from the index entirely. While this risk is small, it’s still something to keep in mind before you buy backlinks. 
  • 4. Can be expensive: Depending on where you buy them from, backlinks can be pretty expensive—and they’re not always worth the price tag. Before you spend any money on backlinks, make sure you weigh the pros and cons carefully to decide if they’re right for your business. 


Whether or not you should buy backlinks in 2023 depends on your unique circumstances. If you’re short on time or resources, or if you need quick results, buying backlinks may be a good option for you. However, if you’re concerned about the quality of the link or the risk of being penalized by Google, you might want to stick with building backlinks organically. As always, it depends on what’s best for our business —so make sure you do your essential research before making any decisions!