As a counsellor, one of the best ways to get new clients is by ensuring your website appears high in search engine results. After all, potential clients are more likely to visit your website if it appears on the first page of Google, rather than on the second or third.
There are many different factors that contribute to how high up your website appears in search engine results. However, there are some key things you can do to ensure your website is optimized for SEO. In this blog post, we’ll take a look at three of the most important things you need to consider.
Use Keywords Strategically
Choosing the right keywords is essential for good SEO. When potential clients search for counsellors in your area, you want your website to come up as one of the top results. To ensure this happens, you need to include relevant keywords throughout your website content.
For example, if you’re a counsellor based in London, some of the keywords you might want to use on your website include “counselling,” “therapy,” “mental health,” and “London.” Try to use these keywords naturally throughout your content, rather than cramming them in where they don’t belong. Google’s algorithm is getting smarter every day, and it will be able to tell if you’re using keywords excessively or unnaturally.
Make Sure Your Website is Mobile-Friendly
Another important thing to consider when optimising your website for SEO is whether or not it’s mobile-friendly. These days, more and more people are using their smartphones and tablets to browse the internet. As a result, Google has started giving preference to websites that are mobile-friendly in its search results.
If you’re not sure whether or not your website is mobile-friendly, there’s an easy way to find out. Just head over to Google’s Mobile-Friendly Test tool and enter your website’s URL. Within seconds, you’ll know whether or not your website passes Google’s test and is considered mobile-friendly.
Use High-Quality Images
Finally, don’t forget about the importance of using high-quality images on your website. Just like with text content, images can also be optimised for SEO by including keywords in their file names and ALT text descriptions.
For example, let’s say you have an image on your website of you meeting with a client in your office. A good file name for this image might be something like “counsellor-meeting-client-in-office.jpg.” Alternatively, if you don’t want to include keywords in your file names, you can always add them to the ALT text descriptions for each image on your site instead.
If you’re a counsellor looking to optimize your website for SEO, there are three key things you need to consider: using keywords strategically, making sure your site is mobile-friendly and using high-quality images throughout your site. By following these tips, you’ll be well on your way to achieving better search engine rankings and attracting more clients!