Being a divorce lawyer is a tough job. Not only do you have to deal with the emotional toll of the cases you take on, but you also have to be up against some pretty stiff competition. In order to make sure potential clients are choosing you over the other options out there, you need to make sure your website is ranking high in search engine results. That’s where SEO comes in.
SEO, or search engine optimization, is the process of making sure your law website appears as close to the top of the search results as possible when people are looking for lawyers in your area. While there are a lot of different factors that go into whether or not your website will rank highly, there are some general tips and tricks that all divorce lawyers can use to improve their chances.
Here are three of the most important things to keep in mind when optimizing your website for search engines:
1. Use relevant keywords
Keywords are terms and phrases that people enter into search engines when they’re looking for something specific. In order to ensure that your website appears when someone is searching for a divorce lawyer in your area, be sure to include relevant keywords like “divorce,” “family law,” and “custody.” But beware: too many relevant keywords will actually result in lower rankings, so use them sparingly and strategically.
2. Get involved in local SEO
Local SEO is a branch of SEO that focuses on getting your website to appear higher in search results for people who are searching within a certain geographic area. Since you’re only interested in attracting clients who live near you and are looking for divorce lawyers, local SEO is especially important for divorce lawyers. There are a few different ways to make sure your website is Optimized for local searches, but one of the most effective is creating profiles on popular directory and review sites like Yelp and Google My Business.
3. Make sure your website is mobile-friendly
These days, more and more people are using their phones and tablets to access the internet instead of desktop computers. For that reason, it’s essential that your website can be easily viewed on a small screen without having to zoom in or scroll side-to-side. If it’s not, you’re likely losing out on potential clients who move on to a competitor’s site that is mobile-friendly. You can test whether or not your divorce firm website is mobile-friendly using Google’s Mobile-Friendly Test tool.
SEO may seem like a daunting task, but it’s essential if you want your law website to be successful. By following these simple tips and tricks, you can make sure potential clients are finding you online and choosing you over the competition.