If you’re in the business of selling jewelry, chances are you’ve heard of SEO. SEO, or “search engine optimization” is the process of optimizing a website to rank higher in search engine results pages. In other words, it’s how you get your website to show up first when someone searches for “jewelry shop.
With over two billion active websites, the competition for ranking high on Google is stiff. But don’t worry! We’ve put together a cheat sheet with our top tips for getting your jewelry shop’s website to the top of the search results.
Do Your Keyword Research
Before you start optimizing your website, you need to know which keywords to target. Keyword research is the process of finding and analyzing the keywords that people are searching for in relation to your product or service.
There are a few different ways to go about keyword research. One is to use Google’s Keyword Planner tool, which is a free tool that allows you to see how many people are searching for a particular keyword. Another way is to use a paid keyword research tool like Moz or Semrush.
Once you have your list of keywords, it’s time to start incorporating them into your website. One way to do this is by including them in your titles and descriptions. The title and description are what show up in the search results, so it’s important to make sure they’re catchy and include relevant keywords.
Another way to incorporate keywords into your website is by creating blog posts that focus on specific keywords. For example, if you sell diamond engagement rings, you could write a blog post titled “How to Choose an Engagement Ring that Suits Her Style” and include keywords like “diamond engagement rings” and “engagement ring styles.” Not only will this help you rank higher in the search results, but it will also give you something valuable to share with your potential customers.
Photos, as well as videos on their product pages, can increase their chance of appearing in Google image searches which can also lead traffic back to their site
SEO can seem daunting, but it doesn’t have to be! By following these simple steps, you can give your jewelry shop’s website the boost it needs to appear at the top of the search results. And remember, consistency is key—the more often you update your website with fresh content (like blog posts), the better chance you have of ranking high in the search results. Good luck!