How to Find Niche Keywords for SEO in 3 Steps?

As a small business owner, you may be wondering how to go about finding niche keywords for your business website so that you can improve your SEO ranking and get more traffic to your site. After all, if you’re not ranking high in the search engine results pages (SERPs), you’re likely missing out on valuable leads and sales. Fortunately, finding niche keywords is not as difficult as it may seem. In fact, with a little time and effort, you can easily find the niche keywords that will help improve your website’s visibility and draw in more targeted traffic. Here’s how:

1. Use Google’s Keyword Planner Tool

If you want to know which keywords are most relevant to your small business, look no further than Google’s free Keyword Planner Tool. This tool allows you to enter a seed keyword—that is, a keyword or phrase related to your business—and receive a list of related keywords, as well as information on their monthly search volume and competition level.

To use the Keyword Planner Tool, simply create a free account with Google Ads. Then, click “Tools” > “Keyword Planner.” From there, select “Search for new keyword and ad group ideas.” Enter your seed keyword(s) and click “Get Ideas.” Review the list of suggested keywords and choose those that are most relevant to your business. You can then add these keywords to your website content, Meta tags, title tags, etc., to help improve your SEO ranking.

2. Check Out Your Competition’s Websites

 Another great way to find niche-relevant keywords is to take a look at what your competition is doing. Visit their websites and see which keywords they’re targeting. You can often find this information by looking at their Meta tags (which are the HTML tags that contain specific information about a web page), title tags (which appear in the SERP listings), or simply by doing a Ctrl+F search on their web page for relevant keywords. 

3. Use a Third-Party KeywordResearch Tool 

 If you don’t have the time or resources to do keyword research yourself, you can always use a third-party keyword research tool like Moz Keyword Explorer or SEMrush. These tools will provide you with valuable insights into which keywords are most relevant to your business, as well as how difficult it will be to rank for certain keywords. While there is usually some cost associated with using these tools, they can be well worth the investment if you want to save time on keyword research.


There are many factors that go into determining whether or not a particular keyword is right for your small business website; however, by taking the time to do your research and target niche-relevant keywords, you can improve your website’s SEO ranking and draw more targeted traffic—and ultimately boost sales! Follow the three steps outlined above and start incorporating informative, relevant keywords into your website content today. Your small business will thank you for it!