Google is always changing things up and the recent September 2022 Core Updates are no different. Here’s everything you need to know about the changes coming to Google Search.
The most noticeable change is the redesign of the knowledge graph panel. With an aim to provide “more direct answers to queries,” Google has altered the look and feel of this feature. Upon conducting a search, relevant information will now be displayed in a box alongside the traditional search results. The new design makes it easier for users to find what they’re looking for without having to click through a website. This is bad news for jewelers because it means that potential customers may not even visit your website if they can find what they need in the knowledge graph panel.
In addition, Google is changing the way it displays featured snippets—the block of text that appears at the top of the search results page that answers a user’s query directly. Previously, featured snippets were 100% determined by algorithms. But starting in September 2022, Google will be giving webmasters more control over which content appears in featured snippets. This is good news for jewelers because it gives you an opportunity to make sure that your most relevant and useful content is being displayed in featured snippets.
Lastly, Google is changing the way it evaluates content quality. In September 2022, Google will start taking into account a website’s overall design and user experience when determining whether or not to rank it highly in search results. This means that jewelers need to make sure their websites are well-designed and easy to navigate if they want to maintain their search engine rankings.
The September 2022 Core Updates from Google are just the latest in a long line of changes from the world’s largest search engine. While some of these changes (like the redesign of the knowledge graph panel) may seem small, they can have a big impact on how people find your website in search results – and ultimately whether or not they decide to buy from you. As a jeweler, it’s important to stay up-to-date on all the latest changes from Google so you can make sure your website is designed and optimized for SEO success.