As the CEO, entrepreneur, or founder of a fintech startup, one of your main goals is to attract more potential customers. After all, without customers, your business will not be successful. There are many different marketing tactics that you can use to attract potential customers for your fintech business. One effective tactic is SEO (search engine optimization).
SEO is the process of optimizing your website for Google search with the goal of earning higher web traffic levels and improving your visibility online. By optimizing your website for Google search, you can ensure that your fintech startup appears as one of the top results when potential customers search for terms related to your business.
Here are three SEO tips that you can use to attract more potential customers to your fintech startup:
1. Research and target long-tail keywords
Long-tail keywords are three or four-word phrases that are specific to what you are selling. These keywords are less competitive and therefore easier to rank for than short-tail keywords (one or two-word phrases). By targeting long-tail keywords, you can improve your chances of appearing in the top results for Google searches related to your fintech startup.
2. Optimize your website for mobile
In today’s day and age, it is essential to optimize your website for mobile. This is because more and more people are using their smartphones to search the internet. In fact, according to Statista, 61 percent of internet users worldwide used a mobile phone to access the internet in 2019. If your website is not optimized for mobile, it will be complicated for potential customers to find and use your site—which means they will likely go to one of your competitors instead.
3. Use local SEO
Local SEO is a great way to attract potential customers who are in close proximity to your business. This type of SEO focuses on optimizing your website for Google searches that include location-based keywords (such as “fintech startup in New York”). By optimizing your website for local SEO, you can ensure that potential customers searching for businesses like yours in their area will be able to find and use your site.
SEO techniques are a great way to attract potential customers to your fintech startup. By targeting long-tail keywords, optimizing for mobile, and using local SEO, you can improve your chances of appearing in the top results for relevant Google searches— which means more potential customers will be able to find and use your site. Implementing just a few simple SEO techniques can make a big difference in attracting new potential customers to your business.