If you’re running a fashion eCommerce website, then you know how important it is to rank high in search engine results pages (SERPs). After all, those top spots get the majority of clicks, which means more traffic and potential customers for your site. But what if you’re not ranking as high as you’d like? That’s where SEO comes in.
SEO is the process of optimizing your site to rank higher in the SERPs. And while it may seem like a daunting task, it’s actually not that difficult—especially if you start with the basics. In this blog post, we’ll go over some essential tips on how to optimize your fashion eCommerce website for SEO so you can start driving more traffic and sales.
Do Your Keyword Research
Before you can start optimization, you need to do your keyword research. Keyword research is the process of finding and analyzing keywords that people are using to search for products or services like yours. There are a number of different tools you can use to do keyword research, but our favorite is Google’s Keyword Planner.
Once you have your list of keywords, you can start incorporating them into your site content. When adding keywords to your content, be sure to do so in a way that sounds natural—stuffing keywords into your content will not only turn off readers but also hurt your chances of ranking in the SERPs. In general, aim for a keyword density of around 1-2%.
Use Title Tags and Meta Descriptions
Your title tag is one of the most important elements on your page when it comes to SEO. The title tag is the text that appears in the SERP entry for your page, and it should be descriptive and keyword-rich. For example, if we did a search for “women’s dresses,” our title tag might be something like “Women’s Dresses – Shop Our Collection of Dresses for Women.”
Likewise, your meta description is another critical element when it comes to SEO. The meta description is the short blurb of text that appears under your title tag in the SERP entry. This is your chance to give searchers an overview of what they can expect to find on your page, so make sure it’s well-written and keyword-rich. Aim for a meta description that’s around 155 characters long.
Optimize Your Images
In addition to text content, images are also an important part of on-page optimization. Search engines can’t read images the way they can read text, so you need to make sure you’re using relevant keywords in your image file names and alt text. For example, if we have an image of a red dress on our women’s dresses page, we might name the file something like “red-dress.jpg” and include alt text that says “red dress.” This will help search engines understand what our image is about and index it accordingly.
Implement Structured Data
Implementing structured data on your fashion eCommerce website can be a bit technical, but it’s definitely worth doing if you want to rank higher in the SERPs. Structured data is code that helps search engines understand the different elements on your pages—things like product reviews, prices, availability, etc.—so they can display that information in rich snippets in the SERPs. If you’re not familiar with coding, don’t worry; there are plenty of resources out there that can help you get started with structured data implementation. Once you have it set up on your site, be sure to test it using Google’s structured data testing tool to make sure everything is working properly.
These are just a few basic tips on how to optimize your fashion eCommerce website for SEO; there are plenty more advanced strategies out there as well. But if you start with these basics, you’ll be well on your way to driving more traffic—and sales—to your site!