online reputation management

Online reputation management, or ORM, is a term that has become established in the field of PR – public relations and as the name suggests it deals with the influence and control of the reputation of an organization/individual.

Today, due to the rapid expansion of the Internet and social networks, Social Media (see Facebook, Instagram, Twitter, LinkedIn, and others), combined with the emergence of companies specializing in Online Reputation Management, the term has gained more relevance online, becoming a term independently. And, since everything happens in the online environment, the term has become ORM, the abbreviation for Online Reputation Management.

Online reputation is perhaps the most valuable asset for an organization (be it business, public institution, non-profit organization, etc.) and/or individual. A negative reputation will surely gonna have the most unpleasant effects.

ORM-FacebookORM TwitterORM Content Management

ORM – suitable for businesses and public figures!

You are an entrepreneur and you own a business, you have a liberal profession (lawyer, doctor, dentist, accountant, architect, etc.), you are the manager of a public institution, you are a politician, you are in the top the richest businessmen in India or you are pure and simply a successful manager? It means that someone, somewhere, on the internet comments and writes reviews about you and/or the business of the institution you run. In this context, you should be concerned with ORM, or, more precisely, with your image in the online environment. Most of the time you do not build this image yourself and unfortunately, you do not have total control over it.

Today, if we are in one of the above situations, a large part of our activity is carried out, whether we want it or not, in the online environment and it is influenced by the reputation in the online environment. In most cases this is an extremely beneficial thing and, at least for those who have understood the power of the online environment, the development possibilities that open up are almost limitless.

Never in human history has communication been so simple and easy and freedom of expression has never been so easy to “express.” In recent years, the emergence and massive development of numerous sites where anyone can express an opinion on anything combined with the accelerated global expansion of social networks have transformed the consumer from a passive entity into an extremely active player.

The Internet has practically transformed, in a relatively short time, from a static environment, a presentation environment where communication was one-way into a two-way communication channel. Today, prospects, customers, consumers, almost anyone who posts on Facebook about their latest shopping experience, comments on blogs that interest them, writes a review about their last holiday destination and the last hotel where they stayed, thus influencing the ORM of your business or your image as a public figure.

So, if you think that your image can exist without ORM – online reputation management , you have to think again!

An ORM campaign , depending on the intentions and needs of everyone, can have three main objectives:

Increasing the visibility and confidence of businesses at the beginning of the road!

The development of a business today is, as we argued above, dependent on what happens on the Internet. Visibility and trust are perhaps the most important factors in the success of your business. The Apptians team, together with you, can think and implement an efficient online reputation management strategy through which to increase the company’s brand awareness from the first months of its existence.

Protect businesses and people from possible image attacks!

The greater the opportunities in the online environment, the higher the risks to which we are exposed. At any time, a nervous employee can write a negative comment about the company from which he was fired, an angry customer can write a negative review about the shopping experience from an online store, a capricious consumer can post on Facebook how bad it was food at the restaurant where he had lunch, etc. With an effective reputation management strategy, this can be prevented.

Help restore the image if it has suffered!

In the unfortunate event that your online reputation or that of the company has already suffered, the start of an Online Reputation Management campaign must be done as soon as possible. The first step is to take control and understand the nature of the problem and then by implementing a set of specific measures based mainly on creating positive content to push back, to the maximum, the negative results that appear in searches in search engines related to you or company!

Tell us your problem

Our team can help you regain your image and positive reputation in the online environment.

WhatsApp us at +91-7042202435 or email us at

By Swastik Saraf

Swastik Saraf is a growth hacker, negotiator, & strategist with a sharp mind & having 5+ yrs of experience. He mainly worked with the CxO's and learned from them.

52 thoughts on “ORM – Online Reputation Management”
  1. Hello there! Would you mind if I share your blog with my twitter group?
    There’s a lot off people that I think would really
    appreciate your content.Please let me know. Thanks!

  2. I’d like to thank you for the efforts you’ve put in writing this website. I’m hoping to view the same high-grade blog posts from you in the future as well. In fact, your creative writing abilities has motivated me to get my own, personal site now 😉

  3. Greetings, There’s no doubt that your site could possibly be having browser compatibility issues. When I take a look at your blog in Safari, it looks fine however when opening in IE, it has some overlapping issues. I merely wanted to give you a quick heads up! Other than that, great website!

  4. Thiss is the perfect blog for anybody who hopes
    to find out about this topic. Yoou definitely put a brand new spin on a topic which has been discussed for decades.Wonderful stuff, just excellent!

  5. I think this is one of the most important information for me.
    And i am glad reading your article. Buut wanna remark on few genjeral things, The web site style is perfect,the articles is really great!

  6. Veryy nnice post. I just stumbled upon your blog
    and wantedd too say that I’ve truly enjoyed surfing around
    your blog posts. In any case I will be subscribing to your
    feed and I hope yyou write again very soon!

  7. Howdy! I could have swornn I’ve been to this blog before
    but after browsing through some of the post I realized it’s new to me.
    Nonetheless, I’m definitely delighted I found it and I’ll be bookmarking and checking
    back frequently!

  8. When I originally commented I clicked the -Notify me when new feedback are added- checkbox and now each time a comment is added I get four emails with the identical comment. Is there any approach you possibly can remove me from that service? Thanks!

  9. Generally I do not read post on blogs, however I wish to say that this write-up very forced me to take a look at and do it! Your writing taste has been surprised me. Thank you, very nice post.

  10. Hmm it appears like your site ate my first comment (it was super long) so I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog writer but I’m still new to the whole thing. Do you have any suggestions for rookie blog writers? I’d genuinely appreciate it.

  11. I do not even know how I ended up here, but I thought this post was great. I do not know who you are but certainly you are going to a famous blogger if you aren’t already 😉 Cheers!

  12. I do agree with all of the ideas you have presented in your post. They’re really convincing and will certainly work. Still, the posts are very short for novices. Could you please extend them a bit from next time? Thanks for the post.

  13. Does anybody know whether I can purchase Just Delta 8 Cartridges ( at American Legends E Liquid, 2115 E Main St Ste C, Snellville, GA, 30078?

  14. I have seen a great deal of useful elements on your web page about desktops. However, I’ve got the view that notebook computers are still more or less not powerful enough to be a good choice if you frequently do jobs that require plenty of power, just like video touch-ups. But for world wide web surfing, statement processing, and majority of other typical computer functions they are perfectly, provided you may not mind the tiny screen size. Appreciate sharing your ideas.

  15. I’ve really noticed that credit repair activity really needs to be conducted with tactics. If not, it’s possible you’ll find yourself damaging your rating. In order to grow into success fixing your credit rating you have to always make sure that from this instant you pay all of your monthly dues promptly before their appointed date. It really is significant for the reason that by not really accomplishing so, all other moves that you will decide to try to improve your credit ranking will not be effective. Thanks for discussing your thoughts.

  16. Hey I know this is off topic but I was wondering if you knew
    of any widgets I could add to my blog that automatically tweet my newest
    twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you
    would have some experience with something like this. Please
    let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.

  17. Hey I know this is off topic but I was wondering if you knew
    of any widgets I could add to my blog that automatically tweet my newest
    twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you
    would have some experience with something like this. Please
    let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.

  18. I love your blog.. very nice colors & theme.
    Did you make this website yourself or did you hire someone
    to do it for you? Plz answer back as I’m looking to create my own blog and would like to find out where u
    got this from. many thanks

  19. Helpful information. Fortunate me I discovered your web site accidentally, and I am surprised
    why this twist of fate did not took place earlier!
    I bookmarked it.

  20. Great post. I was checking continuously this weblog and I’m impressed!
    Extremely helpful information particularly the ultimate part 🙂 I maintain such information a lot.
    I was seeking this particular information for a
    very long time. Thank you and best of luck.

  21. Greetings, I believe your site might be having browser compatibility problems.
    When I take a look at your web site in Safari, it looks
    fine but when opening in Internet Explorer, it’s got some
    overlapping issues. I simply wanted to give you a quick
    heads up! Aside from that, excellent website!

  22. Pretty great post. I just stumbled upon your blog and wished to say that I’ve truly enjoyed surfing around your weblog posts.
    After all I will be subscribing to your rss feed and I’m hoping you write
    once more soon!

Leave a Reply to socal kratom how to find Cancel reply

Your email address will not be published. Required fields are marked *