With the crucial changes in technology, Marketing Strategies also have to be updated. Consumers are also more aware of how their data is marketed and used, and they want more control. To deal with these new realities, Digital Marketers need tools that can more easily get better results to their marketing strategies with privacy. This is why Google announced the launch of the Google Marketing Platform.
What is Google Marketing Platform??
Google has very useful tools such as Google Analytics, Google Ads, etc for Digital Marketers. But all work independently in order to have all such platforms integrated into one place Google provides us ie. marketers Google Marketing Platforms to work more efficiently and easily.
Google Marketing Platform includes:
- Analytics 360
- Data Studio
- optimize 360
- Display & Video 360
- Search Ads 360
- Surveys 360
- Tag Manager 360
In Google’s recent survey of global marketing organizations, it says that marketers’ top priority is to better understand their customers. By providing tools that facilitate collaboration and information sharing, Google Marketing Platform helps realize this customer-centric approach for marketing.
Better results with ads and analytics
Google Marketing Platform builds on the existing integration between the Google Analytics 360 suite and DoubleClick advertiser products. When marketers use a combination of advertising and analysis techniques, they have achieved good results. For example, BookIt uses Analytics 360 to discover insights about the types of travelers interested in its brand and uses this information to create more relevant campaigns on Display & Video 360. The result is a 20% increase in income. Now, we have introduced a variety of methods through Google Marketing Platform to make our products work better together. For example, the new integration center can help you easily discover and configure important connections between products.
Google Marketing Platform also supports more than 100 integrations with exchanges, measurement solutions, and other technology providers. In short, you can choose which media to buy, how to buy, and how to measure.
Search Ads 360 and Display & Video 360
Through Google Marketing Platform, they have also made changes to some of our advertising products. Search Ads 360 is the new name of DoubleClick Search. Search Ads 360 will continue to help you plan, buy, and measure your search campaigns on Google and other search engines. Display & Video 360 brings together the features of our display advertising products: DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center.
Display & Video 360 allows you to run end-to-end campaigns in one place, thereby increasing the efficiency of your work style and helping your team do more together. Don’t worry, Campaign Manager and other DoubleClick products won’t be available everywhere. With the introduction of other features, we will gradually transition customers to Display & Video 360.
Google Marketing Platform is one of the efficient and can provide better growth to their marketers.
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