If you are looking to set up your business website and want to improve & enhance the Search result for the website then start with Google first. By that, users can reach easily your official site and recognize your website effectively.

Google provides key business details and offers various ways to help you so that your site shows up for users in Search Results. This guide explains how to make your business location, official website, and the content information available to search results, Google Knowledge Panel, and Google Maps.

Maintain your Local Businesses

To maintain an ongoing business or to start new, one can refer to Google My Business. If you have verified yourself as the owner of the listing then you can provide an address or edit it, contact information, business type, and photos. this will help to show your business location on Google Maps and Google knowledge panel.

Google My Business
Google My Business

Register your website with Google Search Console

The first step to verify your website as an official website is to verify the website’s ownership in GSC (Google Search Console) This process makes sure that you are a verified user and have verified operators of your website. After verifying your site, you can use Google Search Console to understand and monitor how Google displays information about your site.

Google Search Console
GSC

Update your websites Google knowledge panel

Google algorithms look for information that is publicly available on the web, such as your website name, company contact information, and social profiles. You can update your website or provide more information to gain greater coverage and recognition in the search results. If you are verified as an official representative, you can update your Google knowledge panel to cover the information that Google automatically finds.

add website business details to google
Example for Google Knowledge Panel

Add structured data to your website

Google Search depends on understanding the content of the page. You can help us by including structured data on the page to provide Google with clear views about the page. Structured data is a standardized format used to provide information about a page and categorize the content on the page. Learn more about structured data.

Following are the features for Structure Data:

  • Site Logo: You can specify which image Google should use as your organization’s logo in search results and Google Knowledge Panel. To do this, please add structured logo data to your official website to identify the location of your preferred logo.
  • Breadcrumbs: The breadcrumb sequence on the page indicates the position of the page in the site hierarchy. Users can start from the last breadcrumb sequence in the breadcrumbs and navigate up the site hierarchy only one level at a time. To help Google understand your breadcrumbs, you can add structured breadcrumb data to your website.

Troubleshooting Tips:

Experiencing Issues with your website’s information then try the following troubleshooting tips:

  • Make suggested changes to your Google knowledge panel:

If you have waited at least one week since your HTML page was last crawled by Google, click the feedback link at the bottom of the Google Knowledge Panel to report information that you believe is incorrect. If you are a recognized authority or a site or entity represented in the Google Knowledge Panel, you can see more options to provide specific edits.

Learn more about how to update your Google knowledge panel

  • Use the Rich Results Test to test your HTML. Give our system a week to find and update your website details in Google Search results.

Conclusion

This blog has detailed information to set up a business website on Google. For similar interesting & knowledgeable articles, visit our blog homepage.

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