As an Etsy seller, one of the most important things you can do to increase your visibility and sales is to use the right keywords in your listing title and tags. But with so many options and variations, it can be difficult to know which keywords will work best for your jewelry business. That’s why we’ve put together this guide on how to generate the best Etsy tags for jewelry.
By following these tips, you’ll be able to improve your Etsy ranking and get your products in front of more potential customers.
Start with a keyword research tool
The first step in generating great Etsy tags is to do your keyword research. There are a number of free and paid tools that can help you uncover the right keywords for your business. Some of our favorites include Google AdWords Keyword Planner, KWFinder, and SEOBook Keyword Tool.
Use relevant keywords in your titles and tags
Once you’ve generated a list of relevant keywords, it’s time to start incorporating them into your listings. Your title should be descriptive and include some of the main keywords that you want to target. In addition, be sure to include those same keywords (as well as any related variations) in your tags. This will help Etsy’s search algorithm understand what your listing is about and surface it when people search for those terms.
Use long-tail keywords
In addition to targeting general terms like “jewelry” or “rings,” you should also consider using long-tail keywords that are more specific. For example, instead of just tagging your listings with “earrings,” you could use phrases like “sterling silver hoop earrings” or “leather tassel earrings.” Long-tail keywords tend to be less competitive and can help you attract buyers who are further down the purchase funnel.
Keep an eye on your competition
One of the best ways to generate great Etsy tags is to keep an eye on what others in your niche are doing. Take a look at the titles and tags that they’re using for their listings and see if there are any concepts or words that you could borrow for your own business. Just be sure not to copy their tags verbatim – that won’t do anything to help you stand out from the crowd!
Use all 13 available tags
Etsy allows sellers to use up to 13 tags per listing, so be sure to take advantage of that! While it may be tempting to just stuff as many keywords as possible into your tags, remember that quality is still more important than quantity. So focus on choosing a few strong keywords that accurately describe your product rather than trying to cram in too many irrelevant terms.
By following these tips, you’ll be able to create better Etsy tags for jewelry that will help improve your ranking in search results and get your products in front of more potential customers. Just remember to focus on quality over quantity, and don’t forget to keep an eye on what other successful businesses in your niche are doing. With a little bit of effort, you can soon start generating more traffic and sales from your Etsy store!