How Google Search Console works?

Google collects information from many different sources, including web pages, user-submitted content (such as Google My Business, Google Knowledge Panel, Google Maps), book scans, public databases on the Internet, and many other sources.

Google Search Console

Google follows certain steps to generate Search Results for web pages and they are:

Crawling:

Crawling means visiting the pages which are on the sitemaps of Google Search Console for verified websites and improve the Search Results for the same web pages.

The first step is to find out which pages exist on the web. There is no central registry for all web pages, so Google must constantly search for new pages and add them to the list of known pages. Some pages are known because Google has visited them before. When Google follows a link from a known page to a new page, other pages will be found. When the site owner submits a list of pages (sitemap) for Google to crawl, other pages will be found. If you are using a hosted web server, such as Wix or Blogger, they may tell Google to crawl new or updated pages you create. 

After Google discovers the URL of a page, it visits or crawls the page to find out the content. Google processes the page and analyzes the textual and non-textual content and the overall visual layout to determine where it should appear in search results. The more Google knows about your site, the better we can match it with people searching for your content.

Indexing

After crawling the page, Google will try to understand its content. This process is called indexing. Google will analyze the content of the page and catalogue the images and video files embedded in the page, otherwise, it will try to understand the page. This information is stored in the Google index, which is a huge database stored by Google.

Ranking

Google runs on different algorithms to provide ranking to web pages that are been crawled.

For Example: When a user types a query, Google will try to find the most relevant answer from its index-based web pages on a variety of factors. Google will try to determine the highest quality response and consider other requirements that provide the best user experience and the most appropriate response, including location, language, and user device mode (desktop or mobile). For instance, writing a query that “restaurants near me” will return different responses to users in the USA and India. Google does not have any payment methods to improve page ranking, and ranking is done purely based on algorithms.

Steps to start with Google Search Console

Google Search Console is a free tool that can help anyone who owns a website, understand their performance in Google search and what they can do to improve the Search Results of their web pages, thereby bringing more relevant traffic to their website. How Google crawls, indexes, and based on that ranks the websites. This can help website owners to monitor and optimize search performance. 

There is no need to log in to the tool every day. If Google finds a new issue with your site, you will receive an email from Search Console to remind you. But you may have to check your account once a month, or when you make changes to the website content, to ensure that the data is stable. Learn more about how to use Search Console to manage your website.

Following are the steps beginners must follow for GSC:

  1. Verify website ownership. Access all the information provided by Google Search Console. Learn more about verifying website ownership
  2. Make sure that Google can find and read your page. The Index Coverage Report gives you an overview of all the pages that Google has indexed or attempted to index on your site. Check the available list and try to correct errors and warnings on the page. 
  3. Review the mobile usability errors Google found on your site. The mobile usability report shows issues that may affect the user experience when browsing your website on a mobile device. 
  4. Consider submitting a sitemap to Google Search Console. Without this step, Google can discover the pages on your website. But, submitting a sitemap through Search Console can speed up the discovery of your site. If you decide to submit through this tool, you will be able to monitor the information related to it. Learn more about the sitemap report.
  5. Monitor the performance of your website. The search performance report shows the traffic you get from Google searches, including traffic broken down by query, page, and country. For each segment, you can view trends in impressions, clicks, and other metrics.

Conclusion:

The blog includes the information for the working of GSC and the steps beginners must follow to start with GSC. Visit the blog’s homepage for similar blogs.

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