Digital Marketing
SEO Optimization

SEO Optimization

With SEO Optimization Your Website Can Reach The Top 10 Google Results!

SEO optimization is currently the only way you can be present in the most coveted, efficient, and honorable advertising location in the world – the first Google page! Of course, to get here you need a lot of work, determination, creativity, knowledge – both technical and business, in a word a professional SEO promotion campaign.

There are two ways you can achieve this: either you turn to an agency specialized in offering quality SEO Services, or you become self-taught and try to succeed on your own.

However, if you’re wondering why it’s so important to get on the first page of Google, here are two strong arguments:

  • 93% of all online experiences start with a search engine
  • In 90% of cases that search engine is Google – in India, the percentage exceeds 95%.

What is SEO (Search Engine Optimization) and What Does Search Engine Optimization Mean?

To better understand the term SEO, we must mention from the beginning that SEO is the acronym for “search engine optimization”.

Since SEO is a young concept, we will not use words like “Science” or “Art”, or both – as many voices are quick to say. Instead, to try to define the process, we will simply say:

“SEO optimization is the totality of methods used to position a website in the top of organic search engine results in order to increase both the quality and quantity of its organic traffic.”

Definition of SEO optimization

A Brief History of SEO Optimization

The emergence of SEO

The concept of SEO appeared in the ’90s and is an abbreviation for Search Engine Optimization. SEO was born as a result of the increased traffic requirements on websites.

In the same period, search engines appeared that indexed the content of the web well enough and represented a starting point for browsing. However, in order to increase the visibility in search engines, the specialists considered it necessary to have a conscious verification, which led to the emergence of the concept of SEO.

The evolution of SEO

In the beginning, SEO was concerned with the technical structure, and those in the promotion team used the agglomeration of excessive expressions and tags to increase positions in the SERP.

To improve the value and relevance of the results, search engines have contributed to the first personalized search spark based on search history. In the past, the results were given by key phrases, now the algorithms have a high degree of complexity and analyze the content, the semantics of the words used, the images, and much more.

SEO promoters

The history of SEO begins when Tim Berners-Lee launched the first website in 1991, and in 1993, Excite became the first search platform to change the way information was listed, by sorting results based on keywords.

Yahoo (1994) and Google (1997) developed the way data was indexed and sent. For example, the Google domain was registered by Larry Page and Sergey Brin, who had the idea to index web pages by the number of links to that page from other pages.

At this stage, more and more specialists used all kinds of methods to reach the top of searches.

What is the SEO Optimization Process?

Since it is strictly related to search engines, we can say from the beginning that SEO is an extremely complex and dynamic process.

Search engines such as Google, Bing, Yandex, and others have now processed, on the one hand, billions of searches of Internet users every day, and on the other hand to search and identify in a giant database answer relevant to their queries.

And, to complicate matters further, Google announces that:

15% of daily searches worldwide are NEW searches

And this whole process happens in real time!

Obviously, in order to choose from this huge database the most relevant results for users, search engines use complex indexing formulas and algorithms that take into account hundreds of criteria. Google also informs us that the results in the SERP are established using at least 200 ranking factors. Moreover, these factors are constantly changing their mode of operation and adapting to new user requirements. Google also informs us that it has no less than 500-600 such annual changes.

It is true that most of them are minor changes, although over time we have had important updates, such as the December Core Update. I think we now understand why SEO is such a dynamic process.

We thus have an overview of what is happening behind the search engines. In this context, SEO optimization tries to identify the formula by which search engines combine these factors and establish the hierarchy for the first results.

Normally, the ranking formula is strictly secret and Google is working hard to keep it a secret.

However, Google gives us enough clues about how it works, and most importantly, it constantly tells us that all the actions by which it establishes the positions of the results have in their center ➡️ USER EXPERIENCE.

Thus, SEO agencies around the world constantly analyze and monitor how search engines work to decipher the secrets behind them. Today, the SEO industry has developed numerous SEO tools (tools ) with which it automatically monitors a large part of the criteria indicated by Google. Here are the most important (used by our agency): Ahrefs, Majestic SEO, ScreemingFrog, SemRush, and many more.

tools in SEO

Yes, an important part of the SEO optimization process is based on numbers. Here are some concrete examples in this regard:

  • 50 – 60, the optimal number of characters for Meta Title
  • 150 -160, the optimal number of characters for Meta Description
  • 100, positioning the keyword in the first 100 words on the page.
  • <115, the optimal number of characters for a URL

We will learn more about the numbers that matter in SEO in the following.

But SEO is not just about numbers. SEO also requires a lot of creativity and empathic skills to understand the target audience and how they search the internet. We saw that the user experience is at the heart of Google’s goals. And that means a lot more than numbers.

Here are just a few SEO criteria related to attracting consumers:

  • Relevant and attractive meta titles
  • Consumer-oriented meta-descriptions ➡️ with a focus on the competitive advantages of products/services
  • Attractive site design
  • Loading speed ➡️ desktop loading speed was factor ranking since 2010 and 2018 and became mobile speed factor ranking
  • Security of browsing by implementing the SSL certificate
  • Responsive version for mobile devices and tablets
  • Relevant content on the page
  • Functional and intuitive menu

The Opportunity to Start an SEO Optimization Campaign in India

The online market in India exceeds record after record every year. The number of those connected to the internet is increasing, the number of those who use the internet to get information or to shop online reaches new heights.

Almost any product or service is now traded online. With almost 560 million people connected to the internet (via mobile services) corroborated with the fact that 95% of them do not exceed the first Google page when surfing the internet, we understand how important the SEO Optimization process is.

At this moment, the opportunity to enter this market is truly an opportunity that we invite you not to miss. Most likely, in just a few years, the market will crystallize and the barriers to reaching the top positions of Google will be higher and higher. Financial barriers for SEO, barriers to SEO know-how, time barriers, all will be at a level that can no longer be reached as easily.

If you want to find out more details about the price of an SEO campaign in India or any other country, you can contact Apptians by filling up the form.

Reiterating, SEO promotion is the only one that can help us reach the top of searches and implicitly in the top of businesses in our field of activity.

SEO Optimization – a Real Catalyst for Your Business!

SEO is more than a marketing channel, more than just optimizing a site. It is a business landmark, a benchmark if you will, a business model for entrepreneurs, a competitive advantage difficult to imitate provided it is implemented correctly.

And yes, we can go so far as to say that it can be an integral part of the organizational culture of any company.

On the other hand, SEO means respect for consumers and social responsibility on the internet through the content we create and promote.
Awareness of the importance of the SEO process by Indian entrepreneurs and by all those who want to succeed on the Internet, as well as its impact on the success or failure of a business is our mission.

SEO Factors That Influence The Business Process

  • Improves knowledge of consumer behavior
  • Helps to properly structure the product portfolio
  • It is a decisive starting point for other online marketing channels – it helps to improve PPC, Facebook, Email Marketing, online PR campaigns!
  • Improves customer shopping experience
  • It helps to raise awareness of social responsibility towards the online environment
  • Increases customer loyalty to the brand
  • It increases the notoriety of the brand and accentuates its power
  • It represents a competitive advantage difficult to imitate by the competition
  • Allows detailed knowledge of the competition
  • Helps identify business growth opportunities

Stages of the SEO Optimization Campaign

The SEO process is as important as it is complex and, because it takes into account almost all aspects of a business, it is advisable to be implemented in several stages.

Setting SEO Goals

The first stage of any marketing approach, whether online or offline, must be goal setting. The SEO campaign, as an integral part of the online marketing strategy, is no exception. That is why the first step we take in designing an SEO promotion strategy is to establish what SEO objectives we want to achieve.

The performance indicators (KPI) that should be followed in the SEO optimization campaign refer both to the technical and indexability aspects and to the results that are directly related to the increase in the number of effective actions on the site, or more precisely to business development. Implementing goals in Google Analytics is crucial in order to track the effectiveness of the campaign.

Depending on the type of site, the objectives can mean generating leads by sending emails, increasing the number of calls, filling in a contact form, subscribing to the newsletter, downloading an e-book, etc.

Example of SEO Objectives:

  • “Increase sales and conversions”
  • “Increasing the general visibility of the site”
  • “Increasing the volume of organic traffic”
  • “Developing the potential market by increasing the number of indexed keywords”
  • “Increasing the authority of the site”
  • “Increasing the number of quality backlinks
  • “Reducing the 404 error rate below the 5% threshold of total pages”

On the other hand, the SEO objectives must also refer to the technical part of the site. These objectives are closely related to the other objectives, the business ones. The site must be 100% healthy from an SEO point of view in order to perform on the business side as well. Such objectives refer to the number and quality of backlinks obtained, the number of indexed pages, the number of indexed words, the reduction of the number of 404 errors, etc.

On-Page SEO Optimization

In the SEO on page optimization stage, all actions focus on the site itself. Normally this stage should start from the actual creation of the site if we are talking about new sites or sites that want to completely change their structure.

SEO On Page represents both the foundation of the SEO Optimization process and of all the online marketing campaigns that you can start later.

A properly optimized on-page site can have better results in PPC campaigns, can bring more conversions from social media, or can generate more leads from email marketing campaigns.

The Most Important Ranking Factors for On-Page SEO

Site structure

The structure or architecture of the site refers to the way the site is divided into categories, subcategories, products, etc.

In order to have an efficient structure for both SEO and User Experience, it is necessary to make a rigorous analysis of the way our potential clients search on the internet, and just as important, it is to establish the target market.

Following such an analysis, combined with other business elements, the SEO structure of the site is established.

URL

URL ➡️ Uniform Resource Locator represents the address of a web page. A correctly written address helps search engines find that address more easily. A properly optimized URL should address at least the following:

  • Contain important keywords
  • Not to be written in diacritics
  • Do not contain capital letters
  • Not to be very long, a maximum of 100-120 characters is recommended

Robots.txt file

This is one of the most important files on a site. The first thing search engines look for in a site is the robots.txt file itself.

With its help, we determine which pages on the site we want to index and which pages we want to stop from indexing.

Yes, you read that right ➡️ we don’t want all pages to be indexed as they can dilute our authority too much to the detriment of important pages on the site.

Keywords in the Top 100 Words

This is a classic SEO On-Page tactic, but it has very good results even today. Google focuses on the words and topic at the beginning of the web page.

And if we think about it, it makes sense – no one would want to “land” in an article about SEO, and the first words about SEO appear in the middle of the article.

Keywords in Meta title

The meta title is one of the first elements that Google reads and takes into account in establishing rankings. Moreover, the meta title is also the text written with the largest font in the SERP. Specifically, it is the most visible aspect for those who have initiated an internet search.

So, you will want the most important keywords on the page to be found in the meta title.

Here are 7 essential elements you need to consider in order to have a perfect meta title:

  1. Keywords should be written at the beginning
  2. Include business differentiators to increase your clickthrough rate
  3. Include the brand name
  4. Length should not exceed 60 characters (it is advisable to check after indexing)
  5. Avoid repeating the same word
  6. Try to target the most searched longtail words
  7. It is advisable to have unique meta titles for each page on the site

Keywords in Meta description

The meta description is part, as well as the URL and the meta title, of the pre-click optimization part. Specifically, it is one of those elements that the user sees before deciding what result from the SERP to access.

Meta description has the main role of increasing the click-through rate – CTR.

What are the 5 most important things to keep in mind when writing a Meta description:

  1. Its length should not exceed 160 characters (attention – this number has changed over time. It is good to check to see if it fits correctly)
  2. Check out what the meta description looks like with this tool.
  3. Contain that unique selling point (USP)
  4. Contain relevant information and important details about services/products
  5. Include EMOJI SEO for increased visibility

Emoji for SEO – Enhanced Meta Tags

Emoji is one of those novelties in SEO optimization. The user experience is important for Google and this freedom from the main search engine in terms of implementing emoji clearly indicates this.

There are many types of SEO emoji. Seo emoji symbolism covers a very wide range of domains, so you can customize your sites for better organic visibility but also to make them more attractive and easier to understand by users.

Off-page optimization

In this stage, all the actions take place outside the site and have as main goal the obtaining of as many quality links as possible naturally. According to the SEO dictionary compiled by searchmetrics.com – an authority in the field of online marketing – SEO off-page “represents all the measures that can be taken outside the site in order to improve its position in the SERP (search engine results page). All these measures help to create as many quality backlinks as possible. “

Few Off-page optimizations are like link building on:

  • Content Marketing
  • Native advertising
  • Link building
  • Guest blog posting
  • Press Releases
  • Relevant articles in known or niche publications

Monitoring, analysis and reporting

The SEO process is extremely complex, with many technical components and that is why we pay special attention to this stage. We want each client to understand how, why and for what purpose we carry out each activity.

Because we want total transparency, all our clients benefit from detailed monthly reports, and most importantly to those who want, we offer access to our work in order to be able to follow the evolution of the campaign in real-time. In the worksheet, you can follow the most important indicators of the SEO campaign.

Few of the indicators are like:

  • Total transparency regarding the activities carried out.
  • Monitoring the impact of actions performed in the SERP.
  • Analyzing the results obtained every month.
  • Monthly and detailed reports.
  • Access to the SEO monitoring application for each client.

Advantages of SEO Optimization

Until a few years ago, I heard the phrase “If you don’t have a website for your business, it means you don’t exist!”. The phrase was and is perfectly true, only that the internet has evolved so much that since the first website appeared in 1991 today the psychological threshold of 1 billion sites has been exceeded. Basically, the number of websites is so large that we can say that “If your website does not appear in the top search results of your potential customers, it means that it does not exist.”

In this context, the importance and role of the SEO optimization process become essential for the future of your business, whether you are active in trade, tourism, construction, IT, or health, your business must be as visible as possible in the online environment.

The SEO promotion process is a continuous one with positive effects and long-term results. However, we must mention that once we reach the top it is important to stay there.

But let’s see better what advantages an SEO optimization campaign can bring to your business:

SEO optimization helps to better target the target audience

A better understanding of customer buying behavior is vital to your business! Interruption – based marketing – TV commercials during your favorite movie or show, the banner on the internet that blocks access to your desired page – has become quite unpleasant as the number of commercials we have to endure every day has reached a fairly high level. picked up. Through SEO optimization campaigns, clients are not pushed from behind in any way, they enter the internet and search for products/services only when they need them, without annoying them with all kinds of promotional messages.

SEO optimization allows us to align with google performance standards

The main objective of the search engine is to provide the most relevant and complete answers (results) to users around the world. To do this, Google is continually refining its algorithms/robots that filter through over a billion sites so that they always display the most appropriate answers to the millions of questions that are asked. Thus, an SEO optimization campaign forces us to align ourselves with the performance standards and to increase the value of our website through the quality/quantity of content in order to keep up with the development of Google.

SEO optimization increases brand awareness

Think that Mr. Suresh wants a vacation for him and his family, and in his multiple searches, no matter what destination or type of vacation he would search on the internet, on the first page, in 70% of searches a certain travel agency appears. Certainly, the name of that travel agency will remain imprinted in his mind, and the chances that that agency will become Mr. Ionescu’s holiday partner increase considerably. Moreover, the second time when our tourist will be interested in a vacation he will directly access the website of the respective agency!

SEO optimization has the best return on investment

The best ROI of a marketing channel and the best conversion. This advantage comes as a corollary of the fact that users come to our website and not the other way around. Customers feel much more comfortable in this way and as such will be much more receptive and will buy much easier from us. Positioning at the top of the results means first of all more traffic on the site and of course more customers for your business. This is the main goal of the SEO optimization process.

Frequently Asked Questions About SEO

What does SEO mean?

SEO stands for “Search Engine Optimization”. SEO optimization of a website is the process that aims to increase organic traffic from search engines.

What are the stages of the SEO optimization process?

The SEO process comprises four important stages:

  • Complete SEO audit and setting SEO objectives
  • SEO optimization of all elements of On-Page
  • Off-Page SEO Optimization – more precisely the increase of the authority and notoriety of the site in the online environment
  • Monitoring and analysis of results

What are the advantages of SEO optimization?

The main advantages of SEO optimization are:

  • Generating targeted and quality organic traffic
  • Represents the online marketing channel with the highest ROI (return on investment)
  • Helps streamline other online marketing campaigns.

Can the SEO campaign align with a marketing plan?

If there is already an online marketing strategy, the SEO optimization campaign of the site can be integrated into it. If there is no online marketing campaign, you will have to think of a marketing plan and then integrate the SEO campaign.

Is the achievement of SEO objectives guaranteed?

We rely on 5 years of experience in the field of SEO, on the statistics of the campaigns carried out, and last but not least on the most current and most professional SEO tools we work with. We guarantee our clients professionalism, transparency, and special attention to detail.

How much does an SEO optimization campaign cost?

We believe in differentiation. For us, every SEO promotion and optimization campaign is unique, every client is different! Thus, all our proposals are customized and adapted to the needs of our clients.

7 Reasons to Start an Optimization Campaign with Apptians – Digital Marketing Agency

  1. We have conducted over 20 SEO optimization campaigns
  2. We have incredible results for competitive words
  3. We benefit from a high-performance SEO infrastructure
  4. We create relevant content with a team of creative copywriters
  5. The technical team consists of dedicated SEO specialists
  6. 5 years experience in SEO and online sales campaigns
  7. Permanent monitoring and total transparency of campaigns

Request an offer of SEO services

SEO site optimization is one of the most valuable competitive advantages of a company. Rather than gaining leading positions on certain keywords, the SEO process forces us to align our business/businesses with the high standards set by Google and other search engines and most importantly to adapt to the growing demands demanding of our customers.
Now that you are sure to be convinced of the importance of the SEO optimization process, all you have to do is start beating your competitors and choosing the offer of SEO services from the Apptians by emailing us at hello@apptians.com

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