Growth of Lead Generation with the B2B models

The decision to grow amidst the competitive environment has never been easy. Being said that, the growth in technology has simplified and multiplied the options to ace the competition. A few decades ago, it was hard for any small manufacturer or seller to build worldwide connections. The improvement in global trade and technology developed models like b2c (business-to-consumer) and b2b […]

KPI – Online Marketing Performance Indicators: Types, Definition, and Examples

Without KPIs ➡ performance indicators, marketing efforts cannot be measured and as such, cannot be improved. What is the best strategy to improve a company’s marketing efforts? Do you know the current marketing performance within your company? Can you easily figure out which things work well and which don’t? What are the KPI Performance Indicators in Online Marketing? A key […]