A step-By-Step guide to using Google Keyword Planner

Let’s first see, What is Google Keyword Planner? So basically, Google Keyword Planner is a Keyword Research Tool used to find/discover keywords for different websites which helps you in finding the relevant keywords for the SEO. When you search your “head-keywords” in Google Keyword Planner, It also suggests the other keywords relevant to your website along with its monthly average […]

Mobile SEO optimization: a must-have SEO strategy in 2021

Mobile searches have outpaced the desktop, Google announced in October 2015. It’s been five years since then and the time/texts/research/analysis allocated to SEO optimization for mobile is far from ubiquitous. In the online environment, the importance of optimizing mobile sites – both for user experience and in terms of SEO optimization. In order to be as convincing as possible in […]

What are Keywords in SEO?

Have you ever imagined a Train without Rails or A Hot air Balloon without Air? The whole process of doing an SEO to a website without using appropriate keywords is like imagining a Trains without Rails and Hot Air Balloon without Air. Keywords play a vital role in the entire process of SEO to any of the websites. Now the […]

EAT and YMYL: What are they and how important are they for SEO?

EAT and YMYL is two concepts that have radically changed the way we should think about SEO ✅ SEO optimization has long been associated mainly with technical elements, content issues being placed in the background. With the advent of Google and the announcement that the two concepts will be integrated into search algorithms, SEO has begun to transform. An auspicious […]

SEO Vs. SEM: The Main Similarities and Differences Between the Two Types of Online Marketing

In order to better understand the similarities and differences between the two concepts, SEM and SEO ✅ let’s see what each means: SEO ➡️ Search Engine Optimization SEM ➡️ Search Engine Marketing What does SEO mean? SEO refers to all those actions of optimizing a site that we undertake in order to generate as much organic traffic (unpaid) from search […]

What is Google’s Rank Brain Algorithm and How it works?

Given that Rank Brain is one of the most important ranking signals ➡️ we can realize that artificial intelligence has revolutionized the way the search engine understands the queries and how it works behind them. Google and other search engines are getting smarter and faster in displaying results. SEO work can no longer be based on traditional marketing strategies, which […]